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Lady Gaga Fragrance On The Way.

Lady Gaga Fragrance On The Way.

Lady Gaga Fragrance On The Way.

Lady Gaga Fragrance On The Way.  What do little monsters smell like? We’ll find out soon enough. Lady Gaga will join pop titans like Britney Spears and Beyoncé currently enjoying the sweet smell of success with the release of her very own fragrance. Lady Gaga will team up with global beauty brand Coty Inc. for her first outing in the celebrity perfume business. Coty also helped launch fragrances for Gwen Stefani, Jennifer Lopez, Celine Dion, and Kylie Minogue, among others.   The scent will be developed by the masterminds at Coty along with Gaga, as Creative Director, and the rest of her Haus of Gaga team. The currently untitled fragrance will unveil more details closer to its release date. It’s currently expected to hit stores in the spring of 2012. “The marketing behind Lady Gaga’s fragrance will be unprecedented and groundbreaking,” said Steve Mormoris, Sr. VP of Global Marketing for Coty Beauty. “We are working toward distilling the brilliance of Lady Gaga into a fragrance that delivers a breathtaking olfactory experience and a timeless, enduring packaging design that is part of Lady Gaga’s overall artistic sensibility.”We don’t know what olfactory means, but we can’t wait to see what the bottle looks like! In the meantime, Gaga continues her “Monster Ball” world tour through 2011 and is set to release her new album, tentatively titled “Born This Way,” next year as well.

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