Hurley Has A New Pop-Up Shop At The Americana at Brand in Glendale. A Hurley pop-up shop will open tomorrow on Friday, Nov.12 with a grand opening party on Nov. 12 from 6:00pm – 9:00pm, and stay open until Dec. 31. The shop will open in Glendale, CA at The Americana at Brand. The pop-up shop will feature Hurley’s holiday men’s and women’s collections as well as looks from Hurley’s Pendleton collaborative collection. Shoppers will see an interactive denim installation and can also talk with Hurley style experts and shop for insight on winter fashion trends and holiday gift-giving ideas. At the grand opening, shoppers will enjoy a live DJ, beverages, exclusive shopping incentives and special one-time-only offers. The Hurley pop-up shop continue its events and programs long after the grand opening, throughout its tenure at The Americana at Brand, such as a special offer during Black Friday weekend: shoppers buying any pair of jeans at full price and get a second pair of jeans for only $5. Hurley is also partnering with The Americana at Brand to participate in and create various holiday-timed events and programs, such as a Bella Winter charity runway show and VIP afterparty hosted by Lauren Sanchez (on picture) of “Extra” on November 14th and a “Resident Appreciation” shopping program for residents and condo owners at The Americana.