pop-up shop

Hurley Has A New Pop-Up Shop At The Americana at Brand in Glendale.

LaurenLauren Sanchez  Sanchez

Lauren Sanchez

Hurley Has A New Pop-Up Shop At The Americana at Brand in Glendale.  A Hurley pop-up shop will open tomorrow on Friday, Nov.12 with a grand opening party on Nov. 12 from 6:00pm – 9:00pm, and stay open until Dec. 31. The shop will open in Glendale, CA at The Americana at Brand. The pop-up shop will feature Hurley’s holiday men’s and women’s collections as well as looks from Hurley’s Pendleton collaborative collection. Shoppers will see an interactive denim installation and can also talk with Hurley style experts and shop for insight on winter fashion trends and holiday gift-giving ideas. At the grand opening, shoppers will enjoy a live DJ, beverages, exclusive shopping incentives and special one-time-only offers. The Hurley pop-up shop continue its events and programs long after the grand opening, throughout its tenure at The Americana at Brand, such as a special offer during Black Friday weekend: shoppers buying any pair of jeans at full price and get a second pair of jeans for only $5. Hurley is also partnering with The Americana at Brand to participate in and create various holiday-timed events and programs, such as a Bella Winter charity runway show and VIP afterparty hosted by Lauren Sanchez (on picture) of “Extra” on November 14th and a “Resident Appreciation” shopping program for residents and condo owners at The Americana.

Celebrities, New Yorkers Rock Zac Posen For Target Collection Early

Zac Posen

Zac Posen

Celebrities, New Yorkers Rock Zac Posen For Target Collection Early.  The anticipation is palpable for Zac Posen’s not-yet-released Target collection. Some of the looks have already donned celebs like Nicky Hilton and Dakota Fanning, while the first shopping party in New York is only days away.  Nicky Hilton wore the the Zac Posen for Target Sailor Dress in Animal Print while attending Nylon magazine’s 11th Anniversary Party, which was also attended by sister Paris Hilton, Kat Von D, and others. The dress retails for just $39.99.  Hilton is the second celebrity spotted wearing new looks for the Zac Posen for Target collection. Dakota Fanning recently wore the tuxedo jacket from the collection to a press junket for her new movie, “The Runaways.”  Next week, the general public will have their first taste of the collection when a pop-up shop at 481 Eight Avenue in Manhattan hosts an exclusive 24-hour shopping party for Zac Posen’s Go International collection for Target. The event begins at 11pm on April 15th and ends on April 16th. Special performances from The Like, Kid America, The Other Will, and Luisul will also help herald in the collection.  New York City residents will have the chance to score the new looks ten days before they’re set to hit the racks of Target stores nationwide. The collection , which features looks ranging in price from $17.99 to $199.99, officially hits stores on April 25th.

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