Centric TV And Smirnoff Have TV Contest “Master Of The Mix” Centric TV and Smirnoff have a new original contest TV series: “Master of the Mix.” Hosted by award-winning producer Just Blaze, the show will take the world’s most popular DJs and challenge them to compete for the title of Master of the Mix. The winner will receive $250,000 in cash and prizes, including a custom-made Smirnoff bottle. The judges for the show will include some DJ heavyweights: Kid Capri, who deejayed for Russell Simmons’ “Def Comedy Jam” and has produced sessions for Heavy D, Boogie Down Productions and Quincy Jones; and hip hop legend Biz Markie will make several guest appearances. “’Master of the Mix’ has the perfect recipe of fresh and original content for our audience and puts a new spin on the reality competition genre,” stated Paxton Baker, Centric’s General Manager and Executive Vice President. “Our viewers love music, urban lifestyle, the culture surrounding it, and this type of show will appeal to their interests.” “We are thrilled to partner with Smirnoff to present ‘Master fo the Mix,’” said Alvin Bowles, BET Networks’ SVP of Brand Solutions. “This show takes our relationship with this brand to the next level, and allows us to be even more innovative and creative in the branded entertainment category.” The contestants competing for the title of Master of the Mix include DJ Jazzy Joyce, the only female in the Funkmaster Flex elite DJ Crew DJ Mars, the DJ for Keri Hilson, Monica, Kelis, and Ne-Yo and founder of World Famous Super Friends DJ Rap; tech and owner and operator of the Millennia Music label Rich Medina, host of Jump ‘N Funk at the prestigious Martinez Gallery; and DJ at Little Ricky’s Rib ShackDJ Scratch, the official DJ on Erick Sermon and PMD’s second album “Unfinished Business,” who has produced for Busta Rhymes and Flipmode Squad, 50 Cent, LL Cool J, DMX, and Q-Tip DJ Vikter Duplaix, an Emmy-nominated DJ who has released several solo records and has appeared on the releases of Erykah Badu, Jazzanova, and Jamiroquai.