marketing

Lady Gaga ends Target deal.

Lady Gaga ends Target deal.

Lady Gaga ends Target deal.

Lady Gaga has dissolved her exclusive deal wit Target over the retail giant’s stand on LGBT issues. The pop star decided to discontinue her working relationship with the company over its controversial political donations. Vocal lesbian, gay, bisexual and transgender supporter Gaga and Target, which came under fire last year after it was learned that it made donations to anti-gay politicans and organizations, had an agreement to sell an exclusive version of her album “Born This Way.” Last month, Gaga said that she wanted to work with the store so she can help them reform and get affiliated with LGBT charity groups, telling Billboard, “Part of my deal with Target is that they have to start affiliating themselves with LGBT charity groups and begin to reform and make amends for the mistakes they’ve made in the past.” “Our relationship is hinged upon their reform in the company to support the gay community and to redeem the mistakes they’ve made supporting those [antigay] groups.” But it seems that Target’s reeducation, courtesy of Gaga, has come to an end. According to The Advocate, she decided to end their deal. A source told The Advocate, “She and Target didn’t see eye to eye on Target’s policy of political donations and how they affect the LGBT community.” Gaga’s rep also confirmed the report, saying, “Lady Gaga and Target came to a mutual decision to end their overall exclusive partnership a few weeks ago.”

David Guetta named keynote speaker for MidemNet.

David Guetta named keynote speaker for MidemNet.

David Guetta named keynote speaker for MidemNet.

David Guetta named keynote speaker for MidemNet. David Guetta will give the keynote address at MidemNet in Cannes, France on January 22, 2011. The French DJ is a social networking nut with more than 12 million followers on Facebook. As a recording artist he has sold more than 15 million singles and 3 million albums. He was produced songs for Black Eyed Peas, Kylie Minogue, Akon and Rihanna. Guetta’s digital partnerships includes the link with French start-up MXP4, the creator of music applications to enable fans to remix their favorite artists. He also has a marketing and promotions partnership with karaoke company PureSolo.Guetta’s other business, Guetta Events, has JV’d with EMI Music to create the event brand ‘F*ck Me I’m Famous’, to export the format of the Ibiza club scene into international territories.

MidemNet 2011 will focus on the monetization of content in the digital era.

Christmas carols not ringing the right note for shoppers.

Christmas carols not ringing the right note for shoppers.

Christmas carols not ringing the right note for shoppers.

The vast majority of shoppers (73%) do not want to hear festive songs in stores before December, according to a study released today by the world’s largest in-store media specialist, Mood Media Corporation. The study’s findings, which come as many stores roll out their festive decorations and songs, also highlight Christmas tunes rarely put shoppers in the mood to buy presents: over 3 in 5 of those surveyed online by YouGov1 at 61% said hearing Christmas music in a shop does not make them think of buying gifts. However, almost three quarters (74%) of consumers aged 18 to 44 say they like hearing in-store music while they shop, while almost two thirds (64%) say they would browse for longer if they enjoyed the atmosphere in a store. Vanessa Walmsley, SVP of Corporate Marketing for Mood Media Corporation, said: ‘The message is clear for retailers looking for ways to keep shoppers in-store for longer: instead of using festive tunes just because the Christmas shopping season is about to begin, they can tailor their in-store music to the tastes of their particular customer demographic. ‘If customers actually like the tracks played in stores, they will stay longer and the chances of making a sale increases2. As official figures show recent slower sales growth on the High Street, retailers need to be more creative with how they put their customers in the mood to spend this Christmas.’ Shoppers were also asked to rank the following important factors in creating a comfortable in-store atmosphere  music; visuals, such as screens or TVs; or in-store fragrances or ‘scents’. Over two-fifths of 18-44 year-olds (42%) stated audio was most important, but those aged over 44 opted for in-store ‘scents’ (50%). ood Media Corporation’s consultancy division works with retailers to increase customer footfall by using cutting-edge audio, visual or scent solutions ‘ or integrating all three ‘sensorial’ media solutions ‘ to raise customer awareness of their brand. Its audio solutions can range from customised playlists from its library of 1.8m rights-included tracks, through to visual solutions such as touch-screens and video walls. The company works with retailers to analyse their customer demographic, so music can be played at different times of the day to suit the tastes of customers at any given time. It also has a range of up to 26 in-store scents; for example, ‘Christmas tree’ evokes the holiday season through the invigorating smell of an authentic white pine and birch tree, which Mood Media Corporation spreads subtly throughout the store through a unique ‘nebulisation’ process.   Lorne Abony, CEO of Mood Media Corporation, said: ‘We are the only company in the world to offer these three integrated solutions in one service. Our clients are ahead of the curve as they know how to provide the right environment for their customers.’ The right kind of Christmas songs still hit the right note with shoppers, however: 59% of respondents said Christmas songs really add to their Christmas cheer, while Bing Crosby’s White Christmas was particularly popular among those surveyed, with around 10% naming it as their favourite Christmas tune.

New RTV Entertainment job super-site.

New RTV Entertainment job super-site.

New RTV Entertainment job super-site.

Looking for A entertainment job? Place an ad. Or do you have a entertainment job available? Place an ad on RTV Channel Info. RTVChannel.info is the Entertainment job super-site. We are the PREMIERE job board for the entertainment market.
We publish entertainment jobs within the Music, TV, Film, Publishing, Media, Video Game, and New Media markets.
We publish jobs in the United States as well as international markets!  Make this the largest active Entertainment Jobsite in the United States and International markets!  We publish jobs that range from intern to high level executive and EVERYTHING in between!  Our goal is to continue running the BEST entertainment jobsite at the BEST price! RTVChannel.info needs to be your FIRST choice when searching for an Entertainment job.  We hope you find an enjoyable and successful time while using our service!

The Braun Mobile Shaver is Perfect for Guys On the Go

The Braun Mobile Shaver is Perfect for Guys On the Go

The Braun Mobile Shaver is Perfect for Guys On the Go

Men with constant scruff will love the Braun Mobile Shaver. This incognito shaver was designed by Sylvain Gerber for men who need to shave everywhere and at all times.

The Braun Mobile Shaver is great for those times when you are out and about and realized that you missed a spot or two. The shaver is designed to look like a cell phone so that you don’t look that weird if someone sees you with it.

“Back To The Future” Trilogy Head To Blu-Ray.

Back To The Future trilogy

Back To The Future trilogy

“Back To The Future” Trilogy Head To Blu-Ray For 25th Anniversary.   Great Scott! The “Back to the Future” trilogy is finally hitting the present-day best way to view movies at home: on high-definition Blu-ray. The set, featuring all-new bonus materials, are set to hit stores October 26th for the film’s 25th anniversary. The “Back to the Future 25th Anniversary Trilogy” features all three “Back to the Future” films restored for the best quality picture and sound for the new Blu-ray set. The set also includes more than two hours of brand new bonus features, including an all-new retrospective featuring interviews with Michael J. Fox, Christopher Lloyd, Lea Thompson, Steven Spielberg, and more. Other special features include deleted scenes, Q&A commentaries, storyboards, outtakes, behind-the-scenes featurettes, photo galleries, music videos, and more. It even features a look at “Back to the Future: The Ride,” the hit attraction at Universal Studios theme parks worldwide. Of course, the “Back to the Future 25th Anniversary Trilogy” will feature all the interactivity Blu-ray offers, including U-Control features like trivia while you watch the movie and storyboard comparisons. My Scenes allows viewers to bookmark their favorites, while pocketBlu gives iPhone, iTouch, Blackberry and other uses increased interactivity for using their Blu-ray.”Back to the Future” has been named one of the greatest movies of all-time by Empire readers, one of the Best High School Movies by Entertainment Weekly, and one of the Top 10 best Sci-fi Movies of all-time by the American Film Institute. The “Back to the Future 25th Anniversary Trilogy” will also be released on DVD.

New Report Shows How Much Record Companies Are “Investing In Music”

New Report Shows How Much Record Companies Are "Investing In Music"

Investing In Music

Record companies, large and small, invest around US$5 billion a year in music talent, support a global roster of thousands of artists and typically spend US$1 million to break successful pop acts in major markets.  The figures are published in a new report issued today highlighting the work of major and independent record companies as the principal investors in artists’ careers. Advances, recording, marketing and promotional costs are the biggest items of record company spending on artists, commonly totalling six figure sums.  There are more than 4,000 artists on major record companies’ rosters combined, and many thousands more on independent labels. There is continuous re-investment of revenues derived from successful acts into new talent. It is estimated that one in four artists on record companies’ rosters were signed in the last 12 months.   Record companies are the largest investors in music talent, ploughing around 30% of their sales revenues – around US$5 billion worldwide – into developing and marketing artists. This includes an estimated 16% of sales revenues that is spent on artist and repertoire work (A&R), a proportion that significantly exceeds the proportionate research and development (R&D) expenditure of virtually all other industries. In addition, labels pay significant sums in royalties to featured performers.   Recorded music has a massive economic “ripple effect”, helping generate a broader music sector, including live music, radio, publishing and audio equipment, estimated to be worth US$160 billion annually. IFPI estimates that more than two million people are employed globally in this broader music economy.

Red Stripe Music Award 2010

Red-Stripe-Music-AwardRed-Stripe-Music-AwardRed Stripe Music Award 2010 – Sign Up Now!  Storming into its fourth year, the Red Stripe Music Award 2010, supported by Last FM, is hitting the streets once again to give you the chance to share what you’ve got with the rest of the UK.  Continue reading →

Coke combine top artists for new single

muhtar-kentCOCA-COLA SUPER-GROUP SET TO RELEASE “OPEN HAPPINESS” SINGLE IN GLOBAL MUSIC PARTNERSHIP . The Coca-Cola Company and Atlantic Records bring together some of the hottest names in music to record the soundtrack to “Happiness Factory 3″

ATLANTA, March 16, 2009 -  The Coca-Cola Company and Warner Music Group’s Atlantic Records have come together to record and release a new song featuring some of the hottest acts from the worlds of rock, pop and hip hop. 

Launching today, the track will accompany the third in the Coca-Cola “Happiness Factory” series of commercials, and uses the 5-note melody made famous by the ads. Titled “Open Happiness,” the single features the combined talents of Cee-Lo Green, Fall Out Boy’s Patrick Stump, Brendon Urie from Panic at the Disco, Travis McCoy from Gym Class Heroes and acclaimed, Grammy nominated songstress Janelle Monae. The song reflects the spirit of positivity, optimism and fun expressed in “Open Happiness,” the new global integrated marketing campaign for brand Coca-Cola.

Two superstar producers; Butch Walker (who co-wrote the track with Cee-Lo Green) and Polow Da Don produced the musical collaboration.  These award-winning producers have set out to mix their worlds of rock and hip-hop and create a really cutting edge sound that brings the Open Happiness campaign to life. 

The super producers have been responsible for some of the most popular music of recent years and between them have worked with acts such as Usher, Kelis, Pink, Fergie, Pussycat Dolls, Avril Lavigne and Katy Perry.

“Adding a musical element to our popular Happiness Factory franchise is a natural progression to really making it a trans-media property,” said Umut Ozaydinli, global music marketing manager, The Coca-Cola Company. “Working with established artists like Cee-Lo Green and Patrick Stump of Fall Out Boy and up and coming artists like Janelle Monae really brings together a unique mix of genres of music. Our new campaign is all about inviting people to share a little happiness and enjoy life’s simple pleasures. We believe that, through the use of music, we are able to enhance this message and help people to connect and have fun with the campaign.”

“Coca-Cola is such an iconic brand around the world with a rich history of quality and integrity,” stated Camille Hackney, SVP, Brand Partnership and Commercial Licensing, Atlantic Records.  “At Atlantic we strive to create career artists who make music with worldwide resonance.  The pairing of the artists on this song with the Coke brand is a perfect match and we anticipate it being a huge global success.”

Music will be embedded into the Open Happiness campaign.  The track will appear as the soundtrack to the new Happiness Factory TVC and be utilized as a vehicle outside of traditional advertising.   In addition, a percentage of the single sales will be donated to charitable causes through the Company’s ‘Live Positively’ platform.

Commented Travis McCoy of Gym Class Heroes, “I think Coke reaching out to up-and-coming and established artists is a really good move — everyone comes out a winner. We as artists get to collaborate with people we look up to and Coca-Cola gets a fresh new song that I think people are going to be really receptive to.”

Added Cee-Lo Green, “I guess what was interesting about the idea at first was Coca-Cola’s interest in me – that was appealing.  Music’s marketplace can be very fickle and unforgiving and if you want longevity and you want legend, who better to ask advice from than Coca-Cola?”

The single release will be supported by a huge global push, including:

A global MySpace premiere of the track will allow consumers all over the world to access this unique collaboration for the first time beginning March 16th at  www.myspace.com/openhappiness.
The track will be released for sale on iTunes, with an exclusive bundle featuring a “making of” video.
200 million Coca-Cola packs in Great Britain and France alone will include mention of the Open Happiness single.
A music video of the track, featuring the artists and directed by award winning director Alan Ferguson, will premiere globally in May. The track will be integrated into Coca-Cola brand marketing efforts on radio and online, including with the 3.2 million fans of Coke on Facebook.  World famous Coca-Cola signs in London’s Piccadilly Circus and New York’s Time Square will be utilized to promote the Open Happiness single.  Open Happiness builds on the award-winning Coke Side of Life campaign and will serve as the platform for all integrated marketing for brand Coca-Cola globally.  The campaign launched first, in the US in January, with print, outdoor and TV.  The fully integrated campaign — including new point of sale, promotions, outdoor and print advertising, digital and music components and more — will roll out throughout the first half of 2009 in markets around the world. 

About The Coca-Cola Company
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola®, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero®, vitaminwater, POWERADE®, Minute Maid® and Georgia® Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.

About Atlantic Records:
Atlantic Records, which celebrated its 60th Anniversary in 2008, currently ranks as the #1 label in the music industry. Founded in New York City, the label grew from literally a one-room operation into one of the world’s preeminent music companies. Atlantic has released a string of recordings that have had a profound impact on the course of modern music, its rich history including such musical icons as Ray Charles, Aretha Franklin, John Coltrane, and Led Zeppelin. The Atlantic roster today includes many of the world’s most popular recording artists, among them James Blunt, Tracy Chapman, Phil Collins, Death Cab for Cutie, Missy Elliott, Flo Rida, Lupe Fiasco, Gnarls Barkley, Kid Rock, Matchbox Twenty, Jason Mraz, O.A.R., Plies, Sean Paul, Rush, Shinedown, Staind, Rob Thomas, T.I., and many more.

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