Kraft Foods

2010 Forbes Most Powerful Women In The World list.

2010 Forbes Most Powerful Women In The World list.

2010 Forbes Most Powerful Women In The World list.

2010 Forbes Most Powerful Women In The World list. Lady Gaga and Beyonce Knowles have been named in the top ten of the 2010 Forbes Most Powerful Women In The World list. The pop stars ‘ who collaborated on the single ‘Telephone’ ‘ came seventh and ninth respectively joining a host of political leaders including US Secretary of State Hilary Clinton and German Chancellor Angela Merkel in the poll. American First Lady Michelle Obama ‘ the wife of US President Bracak Obama – took the number one spot. According to Forbes, this year’s index was based more on creative influence and entrepreneurship leading to the inclusion of Beyonce and Gaga. Moira Forbes, vice-president and publisher of ForbesWoman, insists the people featured in the top 100 had affected billions of people. She said: ‘The women on our list, through their respective realms of power and influence, are shaping many of the agenda setting conversations of our day. They have built companies and brands, sometimes by non-traditional means, and they have broken through gender barriers in areas of commerce, politics, sports and media and cultural zeitgeist, and thereby affecting the lives of millions, sometimes billions of people.’

Other entertainers on the list include talk show hosts Oprah Winfrey and Ellen DeGeneres, who came third and tenth respectively.

2010 Forbes Most Powerful Women In The World top 10:

1. Michelle Obama, US First Lady
2. Irene Rosenfeld, chief executive Kraft Foods
3. Oprah Winfrey, media mogul
4. Angela Merkel, German Chancellor
5. Hillary Clinton, US Secretary of State
6. Indra Nooyi, chief executive, Pepsi
7. Lady Gaga, singer
8. Gail Kelly, chief executive, Westpac
9. Beyonce Knowles, singer and fashion designer
10. Ellen DeGeneres, talk show host

Alesha Dixon and Asylum UK team up with Toblerone

alesha-dixonAsylum UK, a division of Atlantic Records UK, today announced that Alesha Dixon is to front a new campaign for Toblerone from July, offering fans a free download of an exclusive, brand new track and a competition to win VIP tickets to her UK tour. As the queen of summer anthems, Alesha Dixon is known for her perfect pop hits and this summer sizzler, ‘Before the Sun Goes Down’, is no exception. The track will only be available as a free download via promotional packs of Toblerone*, which will feature unique codes to be entered at www.toblerone-alesha.co.uk  Alesha fans will also have the chance to win a pair of VIP tickets to see her much-anticipated live show and meet the star in person, as well as being able to enter a free draw to win exclusive signed merchandise including albums, photos and Toblerone bars.  The new promotional packs have real shelf stand-out, featuring pictures of Alesha and details of the offer to help retailers encourage purchases.  Jane Furze, Toblerone Marketing Manager at Kraft Foods UK, said: “Enjoying Toblerone while listening to great music is a favourite treat for many customers, and this promotion gives them the chance to get their hands on a top track before anyone else.  “We’re delighted to have Alesha on board – she’s a great personality and the perfect fit with the brand.”  Paul Craig, SVP, Artist Partnerships, Warner Music UK said “This deal is further evidence of our ability to partner with artists across all aspects of their careers, taking a more co-ordinated holistic view that helps develop an on-going dialogue with fans and long-term success. As a fun, quality brand, Toblerone is a great fit with Alesha’s winning personality and upbeat pop sound. Whilst the popularity of Alesha’s platinum-selling album ‘The Alesha Show’ continues to build, this activity offers her further visibility in stores across the country and deepens her connection with her audience.”  The promotion will run on 100g Milk, Fruit & Nut and Honeycomb Crisp tablets until 30th September 2009, download available until 30th May 2010.

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