Centric TV And Smirnoff Have TV Contest “Master Of The Mix” Centric TV and Smirnoff have a new original contest TV series: “Master of the Mix.” Hosted by award-winning producer Just Blaze, the show will take the world’s most popular DJs and challenge them to compete for the title of Master of the Mix. The winner will receive $250,000 in cash and prizes, including a custom-made Smirnoff bottle. The judges for the show will include some DJ heavyweights: Kid Capri, who deejayed for Russell Simmons’ “Def Comedy Jam” and has produced sessions for Heavy D, Boogie Down Productions and Quincy Jones; and hip hop legend Biz Markie will make several guest appearances. “’Master of the Mix’ has the perfect recipe of fresh and original content for our audience and puts a new spin on the reality competition genre,” stated Paxton Baker, Centric’s General Manager and Executive Vice President. “Our viewers love music, urban lifestyle, the culture surrounding it, and this type of show will appeal to their interests.” “We are thrilled to partner with Smirnoff to present ‘Master fo the Mix,’” said Alvin Bowles, BET Networks’ SVP of Brand Solutions. “This show takes our relationship with this brand to the next level, and allows us to be even more innovative and creative in the branded entertainment category.” The contestants competing for the title of Master of the Mix include DJ Jazzy Joyce, the only female in the Funkmaster Flex elite DJ Crew DJ Mars, the DJ for Keri Hilson, Monica, Kelis, and Ne-Yo and founder of World Famous Super Friends DJ Rap; tech and owner and operator of the Millennia Music label Rich Medina, host of Jump ‘N Funk at the prestigious Martinez Gallery; and DJ at Little Ricky’s Rib ShackDJ Scratch, the official DJ on Erick Sermon and PMD’s second album “Unfinished Business,” who has produced for Busta Rhymes and Flipmode Squad, 50 Cent, LL Cool J, DMX, and Q-Tip DJ Vikter Duplaix, an Emmy-nominated DJ who has released several solo records and has appeared on the releases of Erykah Badu, Jazzanova, and Jamiroquai.
Beachdown Festival will also be celebrating what would have been the King of Pops 51st Birthday on the 29th August with a medley of artists covering their favourite Michael Jackson songs. Full line-up: Grace Jones, Ocean Colour Scene, The Zutons, Laurent Garnier (live), Super Furry Animals, The Rakes, Saint Etienne, Grandmaster Flash, Prince Buster and the Delroy Williams Junction Band, The Fall, Ida Maria, Terry Callier, Alice McLaughlin, Mulatu Astatke and the Heliocentrics, Quantic and his Combo Barbaro, James Hunter, Acid House Brass, Band, Secret Affair, Joey Negro and the Sunburst Band, The Blockheads, James Taylor Quartet, Dreadzone, Gilles, Peterson, Jazzanova, The Apples, Snowboy and the Latin Section, Jazz CoTech Dancers, Lack of Afro, Nostalgia 77 Octet, Laura Izibor, Belleruche, The Impellers, Funkshone, The Fantastics!, Jah Shaka Sound System 3 day residency, Favela Chic Arena of Stupidity 4 day residency ft Radio Favela, Belleruche (Live), Swap-A-Rama, Zeep Acoustic, Renegade Cinema, The Wheel of Bestune compered by Gringo Da Parada, Ross Clarke, Clek Clek Boom ft Tchiky and Monsieur Boo, Savoir Faire Soundsystem, Sofrito Sound System, Vibes Unlimited, Healer Selecter, Spiegel Tent, Super, Cinema, Cool Cabaret, Postonove Madness, Baile Beats, Samba Stupidity.
Club nights: Blah Blah Blah, Dub Pressure, Slackers Convention ft Pav Luquas and Dirtbomb, Go Bang!, Shameless vs Pop Musik with special guests The Food Fighters and The Justice Force 5 plus Tatoo Parlour, Face Painting, Dance Offs and Competitions, Spellbound, JFB and Ed Solo present Multijam, Bust the Box and Tekkitangwan Sound System presents the Boogie Beach Hut, Playgroup ft Manjinga 7, Kalakuta Millionairs, AK/DK, The Devils Way, Bad Sandwich, Beatabet Band, The Resonator Plus DJ¹s Shamblin Sexton, Baca Maraca, Chiv, Dad Disko, Somewhere in the Universe, Stick it On, full line up TBA, Roots Garden Present Nation Vibration Sound System ft Manasseh, MC Kenny Knots and Leroy Horn, Supercharged ft Cagedbaby, Stero:Type and Sneaky, Ocean Rooms presents Our Friends Electric with very special guest, JP presents Return of The Funky Man, Grace Jones After Party with Wild Fruits Jon Byrne and Dulcie Danger, Tru Thoughts ft Rob Luis, Natural Self and Kinny, Mufflewuffle, Balearic Jukebox ft Trevor Fung.
DJ line-up: Youth ft Zoe, Dub House Disco ft Greg Wilson, Derrick May (& Jim Masters), Soft Rocks and Weirdo Police (live), Wayne Hemingway, Ben Balafonic, DJ Farmer Palmer!, Kliks ft Dan Bell, A Guy Called Gerald, Mia, Alex Smoke, Lee Smith and Mark Lerman, Breakin Bread ft DJ Skeg, Nealy Wheely and Natural Self, Good Times ft Norman Jay, Dave Lee, Craig Woodrow, Hospitality ft High Contrast, Skream, London Elektricity, Ed Rush, Cyantific, Caspa, Break, Randomer, Rod Azlan, MC Wrec and Script, Skints Damian Harris and Andy Mac, Gordon Kaye.