DJ culture has definitely gone mainstream. Several big name disc jockeys are heating the charts with their own releases, while others are vying for Grammy awards.
So it doesn’t come as such a surprise that Simon Cowell, of “American Idol” and “X Factor” fame, has teamed up with actor/singer Will Smith to find the next hot DJ.
Cowell’s Syco Entertainment announced a partnership with Will Smith and Jada Pinkett-Smith’s Overbrook Entertainment to create the new show, Cowell announced Thursday.
In the statement, Cowell said, “We have been working on this show for over a year and we wanted to partner with the right people. DJs are the new rock stars; it feels like the right time to make this show.”
Pinkett-Smith added, “This show will comb the world to find a new breed of talent.”