New rock music channel LAVA launches 29 March 2010 on SKY 378, providing a platform for young rock and indie musicians. This is the latest venture from Mushroom TV, the production company behind Channel AKA (formerly Channel U), who are aiming to repeat the success of AKA within a new genre. LAVA will cover all rock sub-genres from Heavy Metal & Punk Rock to Grunge, Indie Rock and & Nu Metal and features unsigned acts from around the UK such as Deaf Havana, You Me At Six and Enter Shikari alongside classic and brand new Rock music. The motivation behind the launch is to uncover unsigned talent from the rock scene, before anyone else. Channel AKA helped to launch the careers of triple award winners and platinum selling Grime artists N-Dubz; Number 1 artist Tinchy Stryder; MOBO winner Chipmunk, and Mercury prize winner and Number 1 artist Dizzee Rascal to name but a few. AKA has been the first and only station to broadcast many up & coming Grime artists on music television, offering an opportunity to build a UK-wide fan base and to help bring them to the attention of record labels and artist management. AKA has also given many presenters a starting point for their future success, before he joined MTV to host the British version of Pimp My Ride, Tim Westwood had a show on Channel AKA, Radio 1 D.J’s Ace & Vis begun their media journey by hosting The Illout Show and MTV’s Scottie B had his TV debut with The Channel U Christmas Special. The Channel AKA and Lava formats allow the viewer to be in full control of the play list via a voting system, meaning that you only have to see the videos that you want to see.