Manchester’s Elbow aren’t content with the usual run of merch – t-shirts, hoodies, maybe caps if they’re feeling adventurous. No, they won’t stop until they have their name on their own beer.
The beer, named after their latest album ‘Build A Rocket Boys!’ is a limited edition Golden Premium Session Bitter, which clocks in at 4.0% ABV and is available in cask wine only. It was brewed with the help of Robinsons’ Ales.
According to the band’s website, ‘The new beer is brewered to Elbow’s own specifications after a series of tastings at the brewery. Band members sampled a range of Robinsons’ ales to shortlist their preferred style of beer, taste and colour before deciding on a golden ale with a rich rounded body, smooth bitterness, subtle tang of malt and fruity aroma.’
‘Build A Rocket Boys!’ Real Ale will be officially launched at the Manchester Food and Drink Festival, in October, 2011 and afterwards will be available at ‘selected’ Robinsons pubs during September and October.
For those of us not residing in the UK, it’s pretty unlikely we’ll get a chance to taste this beer, but we’ll certainly get a chance to see the band live.
They’ll be travelling around Europe and the USA over the next few months. Check them out at:
15 – Benicassim Festival, Benicassim, Spain
16 – Super Bock Super Rock Festival, Meco, Portugal
22 – Kitec Rotunda, Hong Kong, China
25 – Metro City, Perth, Australia
27 – Palace Theatre, Melbourne, Australia
28 – Palace Theatre, Melbourne, Australia
29 – Enmore Theatre, Sydney, Australia
31 – Splendour In The Grass Festival, Woodford, Australia
18 – For Noise Festival, Lausanne, Switzerland
19 – Fm4 Frequency Festival, St. Polten, Austria
20 – Lowlands, Biddinghuizen, Netherlands
24 – Belsonic Festival, Belfast, Northern Ireland
26 – Leeds Festival, Leeds, UK
28 – Reading Festival, Reading, UK
18 – Austin City Limits, Austin, TX, USA
22 – 9:30 Club, Washington, DC, USA
23 – Popped Music Festival, Philadelphia, PA, USA
26 – Paradise Rock Club, Boston, MA, USA
28 – Sound Academy, Toronto, ON, Canada
1 – The Greek Theatre, Los Angeles, CA
7 – Live Music Hall, Cologne, Germany
8 – Tonhalle, Munich, Germany
10 – Huxleys, Berlin, Germany
12 – Rolling Stone Weekender, Weissenhauser Strand, Germany